Brand Story
From Samantha Giraud
Paris, France
My name is Samantha Giraud, the founder of "XAMAS" Figure Skating Active Wear Brand and owner of my couture brand “SAMANTHA GIRAUD”. As you might already know, I was a skater when I was little, and figure skating coach back in 1999.
XAMAS is a Brand of Dreams… everything started from a dream.
Who we are XAMAS?
XAMAS. We are fighters.
Unique. Attractive. Fighters that’s us.
I want people believe in their will and believe in themselves. When I started XAMAS, I did not study design or business. I was a math student, not art. But making clothes is in my blood. I cut my brothers old clothes and turned them into a dress when I was 7. So I followed my heart, and listened to my students' characters, personalities, and my own imagination to produce over 240 dresses in one month.
In 2010, a month after the passing of my husband, I designed a whopping 247 dresses in just one week.
I have since gone on to design many more dresses, build a team who share the same passion and desire as me, as well as developing factories and supply routes.
I am truly proud of how far I have come, but I am only just beginning. This is only the start. I believe I can go on to change thousands of children’s lives and provide them with the inspiration they need and deserve to pursue their dreams. I have always loved fashion and I will always remind people to be true to themselves, to be brave and to show their true colours.
When you purchase XAMAS products, you're supporting our mutual passion for skating, dance and more!
XAMAS / Samantha Giraud created Luxury Sports Fashion Collection in 2019/2020, using Tencel sustainable material as the main fabric.
The first Figure Skater Jacket to feature in Paris Fashion Week and well-received by various fashion media.
In her Luxury Sports Fashion Collection, each piece is designed with versatility in mind, so consumers can wear them for any physical activity, to the office, or for a night out on the town.
About Samantha
Samantha Giraud is the founder and creative director of global luxury performance and sportswear brand, XAMAS and couture collection, SAMANTHA GIRAUD.
She established her designing career in 2003 and expanded her fashion artistry while studying at the world-renowned school "École de la Chambre Syndicale de la Couture Parisienne" in Paris
Her fashion sense is influenced by her mother, bringing about her passion for creating chic, elegant, and high-quality apparel. From bright, vibrant colors, and exquisitely streamlined tailoring to ultra-feminine silhouettes and boldly unique yet wearable pieces, her signature style is exhibited with intricate hand beading, exceptional applique, fine embroidery, and rhinestones.
She has been featured in top-tier media such as Harper's Bazaar Vietnam, ELLE Thailand, Fashion Channel, Fashion 360, Buzzfeed.com, ThriveGlobal.com, StyleMom.com, and New Theory Magazine.
As a busy entrepreneur and fashion designer, Samantha is also married, has two children, and splits her time between Hong Kong and Paris.
Brand Story
From Samantha Giraud
Paris, France
My name is Samantha Giraud, the founder of "XAMAS" Figure Skating Active Wear Brand and owner of my couture brand “SAMANTHA GIRAUD”. As you might already know, I was a skater when I was little, and figure skating coach back in 1999.
XAMAS is a Brand of Dreams… everything started from a dream.
Who we are XAMAS?
XAMAS. We are fighters.
Unique. Attractive. Fighters that’s us.
I want people believe in their will and believe in themselves. When I started XAMAS, I did not study design or business. I was a math student, not art. But making clothes is in my blood. I cut my brothers old clothes and turned them into a dress when I was 7.
So I followed my heart, and listened to my students' characters, personalities, and my own imagination to produce over 240 dresses in one month.
In 2010, a month after the passing of my husband, I designed a whopping 247 dresses in just one week.
I have since gone on to design many more dresses, build a team who share the same passion and desire as me, as well as developing factories and supply routes.
I am truly proud of how far I have come, but I am only just beginning. This is only the start. I believe I can go on to change thousands of children’s lives and provide them with the inspiration they need and deserve to pursue their dreams. I have always loved fashion and I will always remind people to be true to themselves, to be brave and to show their true colours.
When you purchase XAMAS products, you're supporting our mutual passion for skating, dance and more!
XAMAS / Samantha Giraud created Luxury Sports Fashion Collection in 2019/2020, using Tencel sustainable material as the main fabric.
The first Figure Skater Jacket to feature in Paris Fashion Week and well-received by various fashion media.
In her Luxury Sports Fashion Collection, each piece is designed with versatility in mind, so consumers can wear them for any physical activity, to the office, or for a night out on the town.
About Samantha
Samantha Giraud is the founder and creative director of global luxury performance and sportswear brand, XAMAS and couture collection, SAMANTHA GIRAUD.
She established her designing career in 2003 and expanded her fashion artistry while studying at the world-renowned school "École de la Chambre Syndicale de la Couture Parisienne" in Paris
Her fashion sense is influenced by her mother, bringing about her passion for creating chic, elegant, and high-quality apparel. From bright, vibrant colors, and exquisitely streamlined tailoring to ultra-feminine silhouettes and boldly unique yet wearable pieces, her signature style is exhibited with intricate hand beading, exceptional applique, fine embroidery, and rhinestones.
She has been featured in top-tier media such as Harper's Bazaar Vietnam, ELLE Thailand, Fashion Channel, Fashion 360, Buzzfeed.com, ThriveGlobal.com, StyleMom.com, and New Theory Magazine.
As a busy entrepreneur and fashion designer, Samantha is also married, has two children, and splits her time between Hong Kong and Paris.