At the heart of XAMAS is our founder, Samantha Giraud. Beginning her journey as a figure skating coach in Hong Kong at just 19, Samantha quickly rose to prominence. Known for her innovative coaching methods, she accelerated the development of her students by embracing their unique qualities, simplifying their path to excellence in the intricate and demanding sport of figure skating.

Samantha's passion for the sport transcended the rink. She was instrumental in organizing pivotal community events, such as the Hong Kong Students Computer Ensemble Competition. Furthermore, her creative vision led to the inception of the ICE-Model Contest, providing a platform for young talents to showcase their grace and artistry on ice, attracting competitors globally.

In 2015, Samantha brought her flair for figure skating fashion to the international stage in Hong Kong, marking the beginning of her journey as a couture designer. By 2019, she had launched her haute couture and sustainable sports collection at Salon Marceau in Paris. Her designs, which utilize waste materials to craft garments full of color, vibrancy, and perfection, have garnered global admiration. Among these, her sustainable skater jackets have become a signature, best-selling item.