Genius Lab
Project

Genius Lab
Project

Explore the XAMAS Genius Lab, a crucible of innovation where leading talents craft the future of athletic wear. Here, imagination meets material, creating sportswear that embodies the spirit of champions and the soul of creators. Be part of a world where each garment is a narrative of excellence and every seam a commitment to the extraordinary.

Meet Our Collaborators

Lupita Giraud

In a world of color, Lupita Giraud, the creator of SAMXAM, believes that every major move begins with a small step and that these small steps are the foundation of any significant progress. 'Let's take a baby step,' says SAMXAM, the character created by Lupita, reinforcing the idea that all experts start with humble beginnings.

Lupita embraces the notion that life is fueled by imagination and that imagination, in turn, brings life to her creations, drawing inspiration from the world around her.

As a young designer in 2018, she crafted the vintage Skates badge, a design that became an overnight success. At only 12 years old, her distinctive retro skates badge became her signature design, selling thousands of sets worldwide.

Design Showcase

For Collaboration Opportunies