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中文
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  1. 关于我们
  2. 品牌故事

Brand Story

Who we are XAMAS?

XAMAS. We are fighters.
Unique. Attractive. Fighters that’s us.

Hi, I am Samantha Giraud, I am the founder of XAMAS, the Figure Skating Active Wear Brand and owner of my couture brand “SAMANTHA GIRAUD”. As you might already know, I was a skater when I was little, and figure skating coach back in 1999.

XAMAS is a Brand of Dreams… everything started from a dream.

...

“I believe our world will be a better place, if all kids will get an equal chance for the love and education that they deserve...”

This is the reason why I started XAMAS back in 2003…

...

I came from a rather disadvantaged family. I inherited my sporting genes from my parents. I love sports! Figure skating, dancing and swimming truly engulfed my childhood! But unfortunately, figure skating was an expensive sport and for our family, it was a huge expense: skates, costumes, traveling costs, plus the time invested. Every time I went to a competition, I saw other skaters with beautiful dresses, make-up, and hairstyles. I truly hoped that I would have a unique competition dress one day.

The lucky thing was, my first coach did see the potential in me. She made me a dress and promoted me in the “Future Star” program, so that I can represent my skating rink. In exchange, I didn’t have to pay for my lessons.

I understood in my neighborhood there were many talented children, however they weren’t able to fulfill their dreams, for whatever reasons, mostly because of finances, family problems etc.…

I strongly believed I could represent my nation one day. But I was not destined for this position. I suffered a serious injury on my thigh in the past, which led to my doctor telling me I couldn’t compete for at least 2 years. I was 16 and 2 years without practicing meant my athletic life was over. I totally broke down in front of the doctor, and I couldn’t speak for months. I was riddled with depression till my second coach invited me to become a figure skating coach in the summer of 1999. That was how I ignited my passion for coaching. Coaching is the best job in the world! I loved sharing my knowledge, desire and passion with my students.

After I became a coach, I realized something was missing. My creativity was yearning inside of me due to the boring all-black costumes worn during practice. I wanted my students to show their personality in a more fun and affordable way. Because I am a fighter and an entrepreneur, in 2003, I started XAMAS.

...

I wished I could do something for them or their children one day…

strengthen their minds, so that they have to believe they must catch their dreams no matter what.

...

I want people believe in their will and believe in themselves. When I started XAMAS in 2003, I did not study design or business. I was a math student, not art. But making clothes is in my blood. I cut my brothers old clothes and turned them into a dress when I was 7. So I followed my heart, and listened to my students’ characters, personalities, and my own imagination to produce over 240 dresses in one month. In 2010, a month after the passing of my husband, I designed a whopping 247 dresses in just one week.

I have since gone on to design many more dresses, build a team who share the same passion and desire as me, as well as developing factories and supply routes.

...

I am truly proud of how far I have come, but I am only just beginning. This is only the start. I believe I can go on to change thousands of children’s lives and provide them with the inspiration they need and deserve to pursue their dreams. I have always loved fashion and I will always remind people to be true to themselves, to be brave and to show their true colours.

About Samantha Giraud

Samantha Giraud is the founder and creative director of global luxury performance and sportswear brand, XAMAS and couture collection, SAMANTHA GIRAUD. She established her designing career in 2003 and expanded her fashion artistry while studying at the world-renowned school "École de la Chambre Syndicale de la Couture Parisienne" in Paris

Her fashion sense is influenced by her mother, bringing about her passion for creating chic, elegant, and high-quality apparel. From bright, vibrant colors, and exquisitely streamlined tailoring to ultra-feminine silhouettes and boldly unique yet wearable pieces, her signature style is exhibited with intricate hand beading, exceptional applique, fine embroidery, and rhinestones. She has been featured in top-tier media such as Harper's Bazaar Vietnam, ELLE Thailand, Fashion Channel, Fashion 360, Buzzfeed.com, ThriveGlobal.com, StyleMom.com, and New Theory Magazine.

As a busy entrepreneur and fashion designer, Samantha is also married, has two children, and splits her time between Hong Kong and Paris.


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