Samantha Giraud, founder and creative director of the global luxury performance sportswear brand XAMAS, began training as a figure skater at the age of 10, went on to win many awards at competitions, and took part in many ice-skating performances throughout the world. As a professional athlete and figure skater, she had sewn her own ice-skating competition dresses and costumes, a natural extension of her love and pursuit of beauty and aesthetics. She understands that even outstanding skaters need to have access to the right apparel and equipment in order to be successful.
In 1999, she took on a new role as a skating coach for aspiring and experienced skaters. Apart from figure-skating techniques, Samantha believes a well-rounded and strong performance must also be blended with beautiful music and elegant clothing, allowing the ice-skater to fully immerse themselves in the performance and engage the audience.
With her understanding of ice-skating, keen eye for fashion trends, and knowledge of clothing production, draping, and tailoring, Samantha began to sew competition costumes for her students, and this set the primary stage for the launch of XAMAS more than 15 years ago. Thereafter, Samantha worked to design and produce high-quality performance skate and sportswear, using the latest sports fabrics and technologies. The concept of melding of high fashion style and design with high-performance skate and sportswear technology and fabric is now the cornerstone of the XAMAS brand.
As a leading skate and sportswear brand based in Hong Kong, XAMAS is committed to nurturing young figure skating talents throughout the region. The sponsorship program sponsors students with skating potential for competitions, and their performances have been outstanding.
Some recent beneficiaries include:
HK Skating and Short track speed skating championship 2013 Champion: Mr.Matthew Leung Kwun Hung. 2012 U.S. National Figure Skating Championships Novice pairs Champion: Ms. Chelsea Liu and Mr. Devin Perini
About Samantha Giraud
Samantha Giraud is the founder and creative director of global luxury performance and sportswear brand, XAMAS and couture collection, SamanthaGiraud.com. She established her designing career in 2003 and expanded her fashion artistry while studying at the world-renowned school "École de la Chambre Syndicale de la Couture Parisienne" in Paris
Her fashion sense is influenced by her mother, bringing about her passion for creating chic, elegant, and high-quality apparel. From bright, vibrant colors, and exquisitely streamlined tailoring to ultra-feminine silhouettes and boldly unique yet wearable pieces, her signature style is exhibited with intricate hand beading, exceptional applique, fine embroidery, and rhinestones. She has been featured in top-tier media such as the Fashion Channel, Fashion 360, Buzzfeed.com, ThriveGlobal.com, StyleMom.com, and New Theory Magazine.
As a busy entrepreneur and fashion designer, Samantha is also married, has two children, and splits her time between Hong Kong and Paris.